3 Ways to Make Your Hotel Stand Out Online from the Competition

Making your hotel stand out online is crucial for attracting and retaining guests in the hospitality industry. With so many options available, potential guests often rely on their online research to make decisions. Understanding what makes a hotel appealing and addressing the reasons hotels can start to look shabby are essential to ensure your hotel remains attractive. 

What Makes a Hotel Appealing to Guests?

According to Milkris Interiors, London’s leading commercial interior fit out specialists, several factors contribute to a hotel’s appeal, influencing a guest’s decision to book. These include:

• Comfort and Cleanliness: Guests expect a comfortable stay in a clean and well-maintained environment. This basic expectation is crucial for guest satisfaction and positive reviews.

• Amenities and Services: Modern amenities such as free Wi-Fi, fitness centres, swimming pools, and complimentary breakfasts can significantly enhance the guest experience.

• Location: Proximity to local attractions, business centres, and transportation hubs is a significant factor for many travellers.

• Customer Service: Exceptional customer service can differentiate a hotel from its competitors. Friendly, attentive staff who go the extra mile can leave a lasting impression on guests.

• Unique Experiences: Offering unique experiences, such as personalised services, local tours, or special events, can make a hotel more attractive.

Reasons Hotels Begin to Look Shabby

Over time, even the best hotels can start to look worn and dated. Common reasons include:

Lack of Regular Maintenance

Fixtures and furnishings can deteriorate without consistent upkeep, leading to a tired appearance.

Outdated Decor

Trends in interior design evolve, and what was once stylish can quickly become outdated, making the hotel look less appealing.

Neglect of Public Areas

High-traffic areas like lobbies, hallways, and restaurants can wear out faster and need more frequent attention to stay fresh and inviting.

Inconsistent Cleaning Standards

Variations in cleaning quality can make some areas appear neglected, affecting the overall perception of cleanliness.

Three Ways to Make Your Hotel Stand Out Online

1. Leverage High-Quality Visual Content

High-quality images and videos are essential in showcasing your hotel’s best features online. Potential guests often decide whether to book based on the visual appeal presented on your website and social media channels. Ensure your visual content highlights the comfort, cleanliness, and amenities your hotel offers. Professional photography, virtual tours, and engaging video content can provide potential guests with a comprehensive view of what to expect. Showcasing unique features and experiences through visual content can significantly enhance your online presence.

2. Optimise Your Online Reviews and Ratings

Online reviews and ratings are critical in the decision-making process for potential guests. Encourage satisfied guests to leave positive reviews on TripAdvisor, Google, and Booking.com platforms. Responding to positive and negative reviews shows that you value guest feedback and are committed to improving their experience. Addressing concerns promptly and professionally can turn negative reviews into opportunities for demonstrating excellent customer service. Highlighting positive reviews on your website and social media can build trust and attract more guests.

3. Enhance Your Digital Marketing Strategy   

A robust digital marketing strategy can significantly boost your online visibility and attract more guests. Utilise search engine optimisation (SEO) to ensure your website ranks high in search engine results. This includes using relevant keywords, creating high-quality content, and ensuring your site is mobile-friendly. Social media marketing is another powerful tool; engaging with potential and past guests on platforms like Instagram, Facebook, and Twitter can build a loyal following and encourage repeat business. Targeted online advertising, such as Google Ads and social media campaigns, can also drive traffic to your website and increase bookings.

Making your hotel stand out online involves understanding what guests find appealing and addressing any factors that might make your property look shabby. By leveraging high-quality visual content, optimising your online reviews, and enhancing your digital marketing strategy, you can differentiate your hotel from the competition and attract more guests.